Imagine blogging about your niche in 2022 in an entertaining way that drives traffic to your website and keeps people engaged and updated on what’s new in your industry.

You’re probably blogging already without realizing it on your social media accounts, in your newsletters or in emails to customers. But haven’t yet made the leap into writing long-form content for your website.

Need convincing?

Benefits of having a blog for your business

The goal of blogging for your business isn’t only to entertain or simply pad out your website. With a blog post, you can also inform, share ideas, and answer common questions that will convince a customer to know, like and trust your company.

A blog can help move customers further down the sales funnel to eventually buy.

Think of a blog as a long-form written advert, disguised as information or entertainment.

Even better – apart from your time – it’s free.

Blogging, therefore, is a great way to attract organic (i.e. not paid-for) traffic to your site and business.

Have you been putting it off? Not sure it’s for you?

Here are some great reasons why blogging could give your business a boost next year.

Generate more leads

Blogging about topics related to your business can help you generate more leads.

Your customers are searching for solutions to their problems, so providing GREAT answers in a blog post will help you stand out from the noise on search engines and attract new business to your site.

Show your customer that you understand their pain points and what they want, and they are more likely to trust you to solve them.

Increase visibility in search

After blogging for a while, your trusted voice and personality will be recognized in search results, your Google My Business listing will stand out more and customers will be able to find you when they need you.

Demonstrates your authority

Blogging allows you to show your authority on a certain topic, share your opinions and give insights.

This is an opportunity for customers who are interested in your business to understand your expertise and thought leadership on the subject.

If there is new regulation coming into force, why not show that you are on top of it and ready to assist clients?

Is there a new trend? How is your business reacting to it? Do you offer services or products that fit that trend?

Think about jumping on national holidays and creating related blog content. For example – Nightmare scenarios for Halloween, 12 days of XX for Christmas, or Spring Clean Your X.

Increases brand awareness

Blog posts that include lots of pictures or videos can help attract lots of new visitors to your site as well as increasing brand awareness.

Writing blog posts also adds valuable content to the pages of your website.

The more imagery and information you put out there, the more search engines will look at your site favourably – giving it an SEO boost!

Signals to Google your site is up-to-date and relevant

Google’s priority is to provide the best search results every time.

It wants to help users find what they are looking for.

Because blogging creates new content on your site, blogging could be a key factor in whether you rank higher or lower on Google searches. Creating regular blogs signals to Google that your business is active & alive!

Supports link building

Link building is the process of creating links to your site. Blogging is great at helping bring in links to your website and improve your domain authority.

However, you need to write valuable content that people want to link to.

With a blog you also have an opportunity to build relationships with industry influencers who could share your content, helping increase brand awareness.

Why not consider guest posting or approaching industry journals, influencers and online magazines with content ideas?

Most industry magazines will probably only have the option for paid editorials, but it’s still worth searching for smaller publications that may be looking for content ideas.

Boosts customer trust and engagement

Your customers are looking for businesses that will solve their problems and make them feel happy – blogging allows you to communicate with your clients regularly by providing relevant information, tips and helpful advice. It will also deepen relationships with existing customers.

Build trust by blogging on relevant topics of interest to your customers – it shows you’re passionate about what you do and that also helps build trust in your brand.

When blogging for your business, it’s important that blogging is seen as an ongoing conversation with your customers and not just one-off posts every now and again. The worst is coming across a blog that looks really helpful, only to find that it hasn’t been updated for years!!!

A blog can really help you build trust and authenticity with customers – something that Gen Z values when making purchasing decisions.

Even for B2B businesses blogging about industry news and events, blogging can help you attract new customers, while also providing a forum to connect with your existing clients and give them an opportunity to interact.

Most blogging platforms have social media tools built-in, so once you’ve hit publish, you can easily promote your blog posts with links from Facebook and Twitter.

But having core content in the form of a blog post also gives you lots of valuable content that you can share on your social media accounts.

Why not turn it into an infographic, a short video, a carousel for Instagram or an Idea Pin for Pinterest? Each of these pieces of social content will help drive traffic back to your blog post and your website.

Blogging for B2B market

If you are thinking about writing a blog post for the B2B market, then as well as writing on topics in your niche, you should also consider industry news, insights and resources in your content planning.

Show your clients that you are up to date and have an opinion on industry trends, or are thinking about how to adapt.

Elaborate on case studies and testimonials and showcase how you work with people and what you can achieve.

Talk about company developments, growth plans, new hires and your company culture, i.e. charity work, investment in apprenticeships, training, and industry awards.

How to start a blog for your business

Conduct research to find the best blog topics
Read competitor blogs in your niche
Research trending topics and search queries using Google, Quora, Answer the Public, YouTube & Pinterest
List of blogging tips to get started next year
Make sure your blogging content is relevant and engaging to your target audience
Use keywords related to your industry in titles, tags and descriptions
Publish your blog using a blogging platform like Blogger or WordPress

Conclusion

Sitting down and writing a blog for your business is a big investment of your time but blogs have much more firepower to attract and convert as opposed to the fleeting nature of social media.

Don’t be disheartened if your blog posts don’t get thousands of views straightaway – blogging is about consistency. Make sure you blog regularly and remember to promote your blog content too.

You can then decide if you want to advertise your blog posts on Google or social media.

Don’t forget to post a snippet to your Google My Business profile too.

For some businesses, it might make sense to hire an external marketing consultant or content creator to write blogs for you on a regular basis.

Have you got a blog on your website? If not, what’s stopping you?

Let me know in the comments below!

Why You Should Start a Blog for Your Business