Hey I’m Julietta.
I’m a copywriter…and more, based in Northern Ireland.
I’ve had a pretty varied career up to now, but it’s all culminated to help me be an effective content marketer and copywriter for your business.
I’m a generalist that can help you strategise, find efficiencies, improve your content and create graphics and video too!
I love how the words I write can move people, make you cry, make you laugh
and make you buy!
If you want me on your team, let’s talk.
Background in research
I started my working life in radio marketing as a editorial producer. I used to speak to all the UK stations at least once a week! I also spent an interesting session with Keith Floyd doing on-air wine tasting for an entire day!
After that, I did a brief stint in the US studying for my Masters in Political Science. I also got to spend time working as a researcher for a foreign policy think tank and as market researcher in the Philadelphia Tourist Centre! I was great at advising people about where to go to get the best food and drink…not so great at advising on foreign policy. 😂
More research…and TV directing!
I then got a job at the BBC in Manchester on the researcher trainee scheme. I spent my first year working in the News centre in Manchester across shows like 4×4 with Fiona Bruce and Panorama.
I then moved to the Religion & Ethics department and spent some really great years working on religious documentaries for the Discovery Channel and then as a producer/director on The Heaven & Earth Show with Gloria Hunniford.
Best moments include running around the Pope’s observatory with Myleene Klass, interviewing Gene Wilder and sampling traditional beverages with Simon Calder in the middle of Fermanagh!!
Coaching & consulting
I then had a panic attack that I should be doing something to earn LOTS of money so switched careers.
I spent a very intense 5 years in the corporate world at Accenture, a global Management Consulting firm.
But I did some fascinating projects like massive banking mergers and aquisitions (I even had a pin stripe suit!) I learnt how to manage large scale change transformations and how to train people to adopt new ways of working and new software.
All these strategy, planning and coaching skills I acquired definitely come in handy today.
Plus I am a JEDI MASTER at excel 😂
…and then into Marketing
I then had my first child and we moved to Australia for a bit. We then relocated to Northern Ireland.
I was then asked to help out at a friend’s marketing company and found I absolutely loved it.
I could be strategic, creative and coach all at the same time. I learned how to build websites, compile marketing plans, write SEO blog posts and more.
Content repurposing and going solo
I then went to work for my old Accenture boss, and now head of Content 10x, a content repurposing company. This period was incredible and I learned so much about podcasts, social media strategy, scheduling and of course repurposing.
Covid hit and I ended up working for myself, supporting old clients and then picking up new clients to do their social media management.
Today, as well as my own clients, I work for large marketing agencies in the UK as well as co-working with my friend Josh from HeyWP to deliver websites.
That’s me!
“I was so impressed with Julietta’s ability to
truly understand my business which operates in
quite a niche B2B sphere.
She was quickly able to articulate my message whilst maintaining my tone of voice. I’ve had lots of positive feedback from clients regarding my social media posts and I really feel the help has been invaluable!“
Sarah
Sarah Ferguson Agencies
Lisburn, Northern Ireland
Who we've worked with
Why work with us?
Today, JFW Marketing Ltd, not only offers copywriting services, social media management but we also provide photography and videography for businesses and the public sector. We get to know your business, your style and help you shine online!
JFW Marketing LTD
JFW Marketing Ltd is a digital marketing agency offering
outsouced Marketing Services, Photography and Videography in
Northern Ireland.
Company No. NI712456
0779 339 2822
juliettawatson.marketing@gmail.com