I spring clean all year round. As well as decluttering, repainting, and rejuvenating your home, why not also give your website content a spring clean as well.
Your content helps create an atmosphere for potential customers to find your brand. Your site, your social media, and your assets should not only look great and professional but also help you be found by your prospects.
To do that, you need to make sure your content is in tip-top condition.
However, it’s easy to take shortcuts when writing and promoting your content. I find myself saying – I must go back and check that, fix that, add that. ⠀
Sometimes the smallest thing – like sharing a photo on Pinterest, or updating your tags on your YouTube video can make all the difference to increasing your reach. ⠀
In this blog post, I’m gonna share just a few tips to help you spring clean the content on your website by:
Optimizing your images
Rejuvenate your About page
Overhaul your blog posts
Update your Call to Actions
- Spruce up your contact Details
Read on to find out how you can give your content a well-needed spring clean.
Optimizing your images
Add Your Alt Text
Alt text (alternative text) is the descriptive text that describes what your image is about. It helps visually impaired people understand what elements are in your image and any text.
It also helps search engine bots understand what your photo is about too.
Adding that additional descriptive text to your images on social media or on your website can, therefore, help your SEO and help your visibility in search.⠀
You can add alt text to your images on Facebook, Instagram, Pinterest, Twitter, and LinkedIn.
You should also add it to all your images on your website too.
Shrink large images on your web pages
Loading speed is a strong ranking factor for search engines. The speed of your website affects user experience, and whether they want to hang about to view your site.
The quicker it is to load the better an experience your user will have. If your site takes more than 3 seconds to load, 40% of users are likely to abort.
A 1 second delay in page response can result in a 7% reduction in conversions.Neil Patel
Speed is also a ranking factor for search engines.
One way you can improve your loading speed is to ensure your images are around 300kb. Large images take a long time to load and will slow down your desktop and mobile loading.
Or you could try a WordPress plugin. Find out more about Optimized images for web in this blog post on Optimizing Images for Search Engines.
2. Rejuvenate your About page
If your About page starts “I” or “we,” then I highly recommend a makeover.⠀
It’s very easy to write about ourselves, our journey, and our story, but when it comes to our business, it’s finding a balance between writing about you, but really talking about your customer. ⠀
I highly recommend Building A StoryBrand by Donald Miller – he’s a genius when it comes to writing your brand story and creating an effective website that connects with customers.
But his key nugget – is that when writing about you, you want to showcase your story in a way that the reader goes – huh – I empathize with that. Or, oh I respect that you had that struggle and now you have a service that is designed to help me – specifically.⠀
Remember the basic story structure when writing your About Page. The hero (YOU) has a problem, he has an idea or meets someone that transforms their thinking, and then goes through some challenges before finding the SOLUTION. A solution that answers your customer’s problems.
Check out MailChimp, Slack, The Middle Finger, Burger King, WD40, or even IKEA’s About page.
3. Overhaul your Blog Posts
Why not take some time to either start a blog post, or to rejuvenate old blog posts.
Check out your analytics – which posts are the most popular?
Which are the least popular?
Do they need updating or rewording?
Here are some other checks you can do:
Check your outbound links, as some may be broken or may need updating
Check your inbound links. Do you have any new blog posts you should link to?
Add in links or references to any new products and services?
Update old graphics and change featured images
Review your SEO (Check out 30 Ways to Make Your Blog SEO Friendly in 2021)
Add in any additional content and value for your reader
4. Update your call to actions
Why not take a moment to review your website’s CTA.
I like sites where there is a number at the top right, a call to action after the value proposition above the fold (the bit you see before your scroll), then more CTAs as I am convinced about the company as I scroll down the homepage. Check out Christophillis & Gallivan, P.A. as an example of this.
Could your CTA be improved and made more direct?
Do you need to add more to your pages?
Could you add more relevant CTAs?
I find “Find Out More” is often very vague and actually, I want to find out more by just reading your website or reviewing the FAQs. I’m doing my research right now, I don’t want to then have to email to get the information I want.
Why not be a bit more direct with your call to actions
Schedule a consultation
I want to get started
Yes! I want this!
Yes, I need that!
5. Spruce up your contact details
Is it easy for people to contact you and book you?
Why not make it super easy by adding in a Calendly feature for people to directly schedule a time to speak to you.
Or perhaps you want to add in a WhatsApp link so people can send a quick message?
The top right of your website is where people commonly go to, to look for your contact details – but so often I find that this is missing.
Double-check that your phone details or email are prominently displayed in this section of your website.
I hope some of those suggestions have left you itching to do some spring cleaning to your website content.
Why not diarise it and make it a monthly or quarterly activity. That way you can ensure your content is in tip-top condition and always working hard to get you more eyeballs and more conversions.
If you need support crafting content or just need it done for you, then get in contact with me.