Are you investing the time to write a blog post for your business? Blogs are still super relevant to help your business be found online and for showing your relevance and credibility to customers.
Researching blog topics for your business can be a great way to engage with customers, build brand awareness, and drive traffic to your website. But where do you start?
Fortunately, there are some easy steps you can take to get started in researching the best business blog topics that will capture readers’ attention and keep them coming back for more.
This article will walk you through how to research business blog topics so that you can write engaging content that resonates with your audience.
Table of contents
Spy on your competitors
One of the best ways to research business blog topics is by checking out what your competitors are writing about.
This can give you some insight into the topics that work for them and help you come up with similar – and better – content for your own business blog.
Take a look at their blog and work out if you could add something new or different to the conversation.
Is it lacking in detail?
Could you add your own experience to the topic?
Could you add a new angle?
What about taking the opposing view?
Conduct Keyword Research
Answer the Public, Semrush, Ubersuggest and Google Trends are great tools to help research business blog topics that your customers and clients may be searching for.
Semrush has a keyword magic tool that will give you a list of topics, keywords and their search volume. It also gives you an idea of how difficult it is to rank for a particular keyword.
With these tools, you can quickly find out what people are asking about business blogs, determine what topics are trending in the search engine results pages (SERPs) and discover new ideas for content.
Additionally, Semrush and Ubersuggest let you analyse competitors’ data to see which business blog topics they use to engage their audience.
Check frequently asked questions
One of the best ways to come up with business blog post ideas is by looking at the frequently asked questions you get from customers and clients. These make great topics for blog posts.
You can also look through online forums or Q&A sites like Quora to research what people are asking.
This will give you more insight into what people want to know so that you can create content tailored specifically for them.
What’s trending in industry news
Check Google News for the latest in your industry. Find out what regulations are coming in that will affect your customers, or what people think about the latest trends.
Why not read through the regional Business Insider magazines? These can be a great way to find relevant information that could help you create more meaningful content for your business blog.
How are other businesses in your field approach certain issues or challenges?
Review what’s already been said in industry magazines and in the news to gather quotes and see what the main arguments are.
Take time to read the reviews and comments on these articles, as you may find even more insight from your peers.
Used LinkedIn Groups
Another great way to find business blog post ideas is by checking out LinkedIn Groups. With millions of professionals and business owners on the platform, there are countless conversations happening around business topics that you can tap into for inspiration.
Take some time to explore conversations. You may just find a topic that’s been discussed recently but hasn’t been covered in any business blogs yet.
Quora offers a wealth of business advice and opinions from experts in the field. By searching the platform, you can find business-related questions that should give you an idea of what type of business blog topics people are interested in reading about.
You can also use these topics as inspiration to create fresh content for your business blog.
For example, if I type in “Hybrid work” I get the following questions.
What is a hybrid working model?
How can we make hybrid work a success?
Why isn’t hybrid working really working?
Each has answers for a wide cross-section of people that will give you lots of insights for a blog post.
Quora will also give you related questions that can be used as subheadings or to help you create topic clusters (see below)
Run a poll
Running a poll is an effective way to research business blog topics that your customers and clients are interested in.
Social media platforms such as Twitter, LinkedIn and Instagram Stories are ideal places to run polls on business blog topics. You can quickly ask questions of your followers or target a specific group of people who may have more insight into the business blog topic you’re researching.
When running these polls, be sure to ask questions that not only provide relevant information but also give your audience an opportunity to provide feedback or share their opinions.
Instead of asking “What business blog topics do you want to read about?” try “What business-related topics would you like to see us cover in our upcoming business blog posts?”
You could also give people a list of potential business blog topics so that respondents can easily select from them.
Create topic clusters
Once you have some blog post ideas, try and group them into a topic cluster.
A topic cluster model is a modern SEO strategy that helps business blogs rank higher on search engine results pages (SERPs).
The idea behind this model is to create content that revolves around a single main topic and then include related subtopics.
This creates an interconnected web of content across the blog, which signals to search engines that your business blog is authoritative on the subject.
By having multiple pieces of content all linking back to each other, it increases your site’s SEO value. This is because it shows Google and other search engines how much you know about the main topic. Using this approach can help boost organic traffic and make it easier for users to find in SERPs.
Decide on a pillar topic and then sub-topics that use long-tail keywords.
Here’s an example. A pillar topic like “What is business coaching?” and cluster topics drilling down into: ‘Why business coaching is useful,” “how to get started with business coaching,” and “Business coaching courses.”
Business blog post examples
Need a little help? Here are some great business blog post examples to get you thinking about how to structure your own.
The business blog post from Entrepreneur Europe has a good opening introduction that creates empathy, before offering some solutions.
It has 7 clear steps outlined in the posts, with good short sentences.
The article links to other related posts and studies as well.
This post is a great example of a blog using a table of contents and sub-headings to structure the article. There is also a clear call to action at the end linked to Eventbrite’s core offering.
This blog post from pod point is directly answering a searched-for long-tail keyword.
In this thought leadership business blog post from Zoom, the author is picking up on popular predictions about the future of work. This blog provides their take on the upcoming trends.
When it comes to writing a blog post for your business, research is key.
Researching business blog topics is an essential part of creating content that your customers and clients will find valuable. Leverage platforms like Quora, LinkedIn Groups and social media. Dig into the industry magazines too. Hopefully, you will then be able to come up with business blog post ideas to keep you going for the entire year.
Taking the time to research business blog post ideas may be tedious but it’s worth the effort. If you want to build trust with potential customers or grow your brand recognition online, do the research first.
Still not convinced about whether a blog will work for your business? Check out this post on Why You Should Start a Blog for Your Business.