You’ve promoted the hell out of your event, and the big day is just around the corner. But wait? Have you got anyone doing social media on the day?!!
Social media shouldn’t stop the day before your event starts.
You need to keep up your presence on social media from the morning of the event until the wee hours. Ok, maybe not the wee hours. But at least a few hours after the event.
Having a social media manager at your event has multiple benefits. They can capture the experience and atmosphere. They can tee up upcoming activities or speakers. They can engage attendees, and capture content you’ll need to promote the NEXT event.
Having live social media on-site also ensures you have someone monitoring mentions and tags and replying to comments.
Social media coverage for your event, shouldn’t be seen as a frivolous expense – it’s a crucial component that can engage your participants, boost your reach and set you up for your next event.
Why you should have live social media coverage for your event
Show what’s happening real-time
Live social media is like having your own broadcast station. As soon as a speaker takes the stage or a performance begins, you can share it with your audience and remind people at the event to move to the next thing!
For followers that couldn’t be there, they can still feel part of the action.
Capture the standout moments
We’ve all experienced those moments when someone says something truly inspiring, and you miss it!!!
With live social media, your social media manager is there ready to capture these gems.
A powerful quote or a short video clip can create shareable content that resonates long after the event has ended.
Feature your contributors
Your speakers and contributors are the heart of your event, so give them the spotlight they deserve.
Sharing snippets about them, their produce, or activity and tagging them in posts isn’t just polite—it’s strategic.
They may be busy during the event, and this will save them time and effort. If they re-share you reach their following.
Create an event portfolio
Attendees can relieve the event through your posts and those who missed it can get a sneak peek.
You are also creating a live record of the day, something that people can look back at when assessing whether to go to the next one.
I like to collate and curate Story posts of an event into Highlight folders for Instagram & Facebook as soon as possible after the event.
It acts as a brochure for the event for those who didn’t attend, or who are thinking about attending the next time.
Live Social Media Management
As well as posting unique content, you should also have someone on point for social listening. That’s monitoring channels for @mentions, event hashtag usage and tags.
If you have a unique event hashtag then monitor its usage during the event.
Hopefully, you’ll have some posts that you can use to share to your stories or repost/retweet. It’s like having numerous event correspondents, all contributing to your event’s narrative.
Conclusion
Live social media management shouldn’t be an optional extra for your event. It should be an essential component.
It’s a key ingredient that can elevate a good event into an unforgettable experience.
Need some support to manage your next event?
We’re here to help you create an online buzz that amplifies your event’s success.
What sets us apart, is that we can manage the photography, videography and posting to social media during your event. Clients trust us to engage with their audience, re-share, post and comment on their social media accounts so they can get on with the business of running their event.
We also turn around high-quality images and videos to post during your event instead of waiting for images days or weeks after.
If you just want some helpful tips and tricks as well as useful checklists for promoting your event on social media, then check out my course – How to Promote Your Event on Social Media.
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